We started in fabrics in ’15 – limited to supplying to designers in Surat, with a Vision of working with Indian Artisans
The tremendous response on the internet forced us to shift to working online only.
Our brand storyline revolves around celebrating the heritage of traditional textile art forms while embracing contemporary fashion and individuality. AvagataSara, meaning “the essence of grace,” encapsulates our vision to create clothing that feels great on the skin and exudes comfort, luxury, and tradition.
At AvagataSara, every thread tells a story of meticulous craftsmanship and attention to detail. We take pride in curating an extensive collection of fabrics, including handloom designs, Bagru, Bagh, and Ajrakh, all brought to life through the expertise of skilled artisans.
Our journey began with a deep appreciation for the artistry behind Indian textiles and a commitment to preserving these time-honored techniques. With a modern twist, we present a contemporary line of clothing that showcases the rich cultural heritage while embracing the ever-evolving world of fashion.
We believe that clothing is more than just a garment; it is an expression of identity and creativity. Our fabrics empower individuals to style and design their outfits, offering them a canvas for self-expression.
Through our marketing campaign across various social media channels and emails, we aim to share the beauty of our fabrics with a wider audience, connecting with like-minded individuals who appreciate the magic of handcrafted textiles. Join us on this journey as we celebrate the essence of grace and bring forth the allure of traditional textiles into the modern world.
This brand storyline will be reflected in all our marketing efforts, creating a cohesive narrative that resonates with our target audience of women of all ages who seek comfort, luxury, and a touch of tradition in their wardrobe.